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Case Study

A leading retailer increased their customer conversion rate by over 500% and saw return on advertising spend (ROAS) increase by over 30%

This leading European retailer has built their brand on customer satisfaction and loyalty.

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Opinion

Marketing during a recession: it’s not about budgets this time

Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.

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Insight

“Forget segments… think scores”

Cadi Jones on the days of “target” or “do not target” are gone. The decision is now how valuable that user is to you.

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Insight

Yes marketers, you really can ditch your developers

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Insight

Adobe, Salesforce, or Oracle weren’t created to meet the marketer’s needs.

“Marketers want control not complex setup and ongoing consultancy.”

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Insight

Yes marketers! You really can succeed in a cookie-less world!

Google might be dropping support for third-party cookies within the next two years, but marketers don’t need to worry.

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Insight

“…it’s ‘plug and play’ for marketers data”

Audiens’ new CEO on what marketers really need to unveil the results they crave.

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Insight

As physical stores reopen can retailers ramp up sales and weather a recession?

Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores?

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Insight

How to activate customer data faster than Adobe (and Salesforce and Oracle)

One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.

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News

Audiens Heats Up Its Customer Data Platform With $8M Strategic Investment

Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN

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Insight, That Moment

That Moment with Jonathan Brech

Audiens’ new CEO, Jonathan Brech, talks about how data management must be a part of how marketing reaches its audience in our next That Moment.

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Insight

Ditch Your Developers, Build Your Audience With One Click

This is the age of data. And your biggest asset is your customer data. But it’s stored all over the place. It comes in from multiple sources and doesn’t look the same, depending on where it came from. This makes no sense. Marketing teams today are dependent on IT departments and third parties to just… View Article

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Insight, That Moment

That Moment With Ben Rickard

Ben Rickard is a Digital Marketing Consultant in the UK. He is the former Chief Digital and Data Officer at Mediacom. Rickard took some time to talk with Audiens about the lack of diversity in marketing, what’s behind the in-house trend and how CDP will evolve.  Audiens: In your role as a digital marketer over… View Article

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Insight, That Moment

That Moment with James Sandoval

Our That Moment series stalks with entrepreneur, James Sandoval, CEO, MeasureMatch about digital marketing and the evolution of professional services.

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Insight, That Moment

That Moment With Cadi Jones

Cadi Jones is the commercial director, EMEA of Beeswax, a New York-based advertising software company offices in London and San Francisco. The company is so dedicated to its mission to create the best advertising software, that they created an emoji version of their mission statement.  In her career, Cadi has been head of partnerships, a… View Article

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Events, Insight

Shop Happy And Other Stories From eTail Connect

Rob Sharland, vice president, Global Sales at Audiens attended eTail Connect in London on February 25 and 26. He came away with a few insights on the conversations at the event and why we all need to shop happy.

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News, Press release

Marko Maras Accepted Into Forbes Business Council

Audiens CEO, Marko Maras was accepted to the Forbes Business Council. The Forbes Business Council is an invitation-only community for successful business owners and leaders. The council is the foremost growth and networking organization for successful business owners and leaders worldwide. “As someone who is passionate about creating global conversations around the value of the… View Article

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Insight, That Moment

That Moment With Robert Webster

Audiens new insight series, That Moment talks with marketing and advertising leaders and entrepreneurs around the world about their perspectives on the industry and that moment they realized everything had changed.

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Insight

How To Live In A Cookie-less World

The world is going cookie-free. What does that mean for you as a digital marketer? Marko Maras, CEO, Audiens lets you in on a few secrets.

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Insight

Data Scientists See Data, But Marketing Sees An Audience

CDPs need to evolve beyond just seeing data as data, it’s more than that for a CMO, it’s an audience. Every decade a new technology emerges and turns into an acronym like ERP, CRM or SaaS, and becomes the solution that fixes business problems across the enterprise. With the explosion of online advertising, technology made… View Article

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News

Audiens And Beeswax Announce Partnership For Activation Of First-Party Data In Programmatic Advertising

Milan , 14 March 2019 – The Audiens Customer Data Platform and its new User Engagement Score feature – which qualifies each user profile based on brand interactions – is now integrated with Beeswax. Through this partnership, both products enable their customers to activate their 1st party segments directly via the Bidder-as-a-Service TM programmatic media… View Article

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News

An Inside Look At Smart Segmenting With Nextplora

Nextplora, the agency that produces insights with smart-data, announces a partnership with Audiens which allows companies and media agencies to increase the effectiveness of their programmatic investments by using dedicated and quality with profiles and consumer behavior.

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News

Experian and Audiens Team For Distribution Of Data In Italy

The partnership will combine Experian’s data and powerful modeling system, which is capable of analysing vast amounts of information sources into useful insight, with Audiens technology platform. Experian, the world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data… View Article

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News

Audiens Delivers Data Management Platform For ING Italia

Audiens selected to provide the Data Management Platform (DMP) for ING.

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News

Audiens And Tamoco Partner To Deliver Precise Location-Based Segments In Ad Serving Platforms

Tamoco’s location segments will become instantly available in leading marketplaces. Partnership will help advertisers target consumers more effectively through precise location-based services. Partnership will make it easier for advertisers to access Tamoco’s location data through platforms such as The Trade Desk, Adobe or Facebook. Tamoco, the world’s largest proximity network, has today announced a new… View Article

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News

Location, Location, Location. Here’s How This Partnership Delivers Precise Location-Based Segments

This new partnership between Audiens and Tamoco will allow advertisers to gain more precise insight into their audience members through their existing ad-serving solutions by making location segments instantly available.

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News

Audiens And Netcomm Grow The E-commerce Quality Seal

Netcomm commerce partners gain valuable insights with Audiens. MILAN 7 March 2019 – Netcomm, the Digital Commerce Consortium is the reference point for e-commerce and digital retail in Italy and beyond. Netcomm, which brings together a consortium of nearly 400 companies, made up of international brands and smaller local enterprises, has partnered with Audiens, a… View Article

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