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Case Study

A leading retailer increased their customer conversion rate by over 500% and saw return on advertising spend (ROAS) increase by over 30%

This leading European retailer has built their brand on customer satisfaction and loyalty.

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Opinion

Marketing during a recession: it’s not about budgets this time

Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.

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Insight

“Forget segments… think scores”

Cadi Jones on the days of “target” or “do not target” are gone. The decision is now how valuable that user is to you.

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Insight

Yes marketers, you really can ditch your developers

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Insight

Adobe, Salesforce, or Oracle weren’t created to meet the marketer’s needs.

“Marketers want control not complex setup and ongoing consultancy.”

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Insight

Yes marketers! You really can succeed in a cookie-less world!

Google might be dropping support for third-party cookies within the next two years, but marketers don’t need to worry.

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Insight

“…it’s ‘plug and play’ for marketers data”

Audiens’ new CEO on what marketers really need to unveil the results they crave.

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Insight

As physical stores reopen can retailers ramp up sales and weather a recession?

Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores?

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Insight

How to activate customer data faster than Adobe (and Salesforce and Oracle)

One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.

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