A leading retailer increased their customer conversion rate by over 500% and saw return on advertising spend (ROAS) increase by over 30%
This leading European retailer has built their brand on customer satisfaction and loyalty.
Marketing during a recession: it’s not about budgets this time
Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.
“Forget segments… think scores”
Cadi Jones on the days of “target” or “do not target” are gone. The decision is now how valuable that user is to you.
Yes marketers, you really can ditch your developers
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Adobe, Salesforce, or Oracle weren’t created to meet the marketer’s needs.
“Marketers want control not complex setup and ongoing consultancy.”
Yes marketers! You really can succeed in a cookie-less world!
Google might be dropping support for third-party cookies within the next two years, but marketers don’t need to worry.
“…it’s ‘plug and play’ for marketers data”
Audiens’ new CEO on what marketers really need to unveil the results they crave.
As physical stores reopen can retailers ramp up sales and weather a recession?
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores?
How to activate customer data faster than Adobe (and Salesforce and Oracle)
One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.